many times does it happen that you meet your old batch mates – listen to their
routines, success stories and philosophies and you say, ‘God, what am I doing
with my life!’
guess it does happen with everybody at some point of their life. How many of
the backbenchers and low-graders you know have become successful in their life?
Well – that is a tough one.
has heard of college-drop outs, failures, and those where-the-hell-were-they-during-college
types of guys making big, viz. Zuckerberg, Gates, etc. So what if some guy –
almost of our age – does something similar?
entry to the group of twenty something guys with rebellious blood running in
their veins. It doesn’t matter if he deliberately did not want to join a
management course or he wasn’t qualified to enter a big college. What matters
is what he did with his life. He inspired, or rather, instigated his friend
Rohan Malhotra to risk their careers and do something that was the first of its
kind. Varun dared everyone he was related to – including the iconic Anu Aunty
and co-founded a unique company that redefined entrepreneurship in India.
Alma Mater – as the name suggests – is a
website where you can register your college and design your college merchandise
such as T-shirts, sweat shirts and all. The company’s worth is around a million
dollars, as the author and entrepreneur claims.
coming back to the book – it doesn’t have anything extra ordinary. It’s an
honest account of a guy who challenged everyone in his family tree and his friends
and opened a company which went on to become super successful.
Aunty, who plays the second lead in a story, makes sure no stone is unturned in
stressing Varun to take the same path that her own son took. Varun, as
predicted, hates her son as he finds him geeky and idiot. He has just completed
his college and is supposed to join some good company for a job and do
something good with his life, but he is not interested. He wants to do
a crazy night, where all the big ideas are invented and big things happen, he
strikes an idea of opening a company having a one room office and selling college
merchandise online. With some hiccups, their company gets a head start and then
Varun and Rohan don’t look back. Unlike the rest of us, who use facebook
only for liking and commenting on mostly
stupid things, Varun and Rohan use facebook for viral marketing of his company
along with justdial for promotion purposes.
book is rather an account of his journey, so it does inspire you and gives you
a hell lot of insights of how you have to deal with various people, what
measure you must take, what problems you might have to face and most
importantly – how not to bogged down by the snubbing of family members and
friends and stay focused.
about writing – this is Varun’s debut book so it would be unethical to judge
the book on such grounds. He sure has his way of writing, but it is certainly not
as good as the other commercial fiction novels available in the market. It lacks
the commercial aspect – that is – it’s a bit monotonous.
then, you don’t buy this book only to
have fun. You buy this book to read a success story and to learn the dos and don’ts of the
marketing and business world. It doesn’t stir any emotion in you, but it
does inspire you in more ways than one.